LISTEN TO THE AUDIO CLIPS BELOW TO HEAR MY ANALYSIS
my target audience analysis by hma
Friday, 16 December 2011
Thursday, 8 December 2011
Target Audience Research: Questionnaire Feedback
Listen to the Open Question Audience Answers Here
(NOTE: the audio clip for the open question answers has been transcribed in the last slides of the below powerpoint if anyone is unable to access the clip)
(NOTE: the audio clip for the open question answers has been transcribed in the last slides of the below powerpoint if anyone is unable to access the clip)
Thursday, 24 November 2011
New & Final Target Audience Questionnaire
After the first draft of the target audience questionnaire, we realised that although some of the questions would give us interesting information about our target audience's lifestyle habits, they were not relevant to our project in informing us how we should form our digipak, music video or target audience. For this reason I revised the questionnaire so that it would better meet our project research needs.
Thursday, 10 November 2011
Target Audience Research Questionnaire (Original)
Target Audience Research
1.Gender?
Male Female
2.How old are you?
☐ 12-15 ☐ 16-19 ☐ 20-24 ☐ 25+
3. What nationality are you?
4. Do you like/dislike folk rock music? Why?
5.What would you prefer to be the key element in a folk/folk-rock video?
☐ Performance ☐ Narrative ☐ Concept
6.Can you name a folk music video that has stood out for a particular reason? And/or why?
7.Would you prefer a video to be more mainstream or alternative?
☐ Mainstream ☐ Alternative
8.What words spring to mind when you think of folk videos?
9. What would you say you were most interested in?
History Sport Literature Music Fashion Politics Film
10. Circle the bands/artists that you have heard of:
Laura Marling Bob Dylan Bruce Springsteen Mumford & Sons Cat Stevens Neutral Milk Hotel She & Him Camera Obscura Frank Turner BonIver
11. Approximately how many gigs do you go to a year?
☐ 0-3 ☐ 4-7 ☐ 8 +
1.Gender?
Male Female
2.How old are you?
☐ 12-15 ☐ 16-19 ☐ 20-24 ☐ 25+
3. What nationality are you?
4. Do you like/dislike folk rock music? Why?
5.What would you prefer to be the key element in a folk/folk-rock video?
☐ Performance ☐ Narrative ☐ Concept
6.Can you name a folk music video that has stood out for a particular reason? And/or why?
7.Would you prefer a video to be more mainstream or alternative?
☐ Mainstream ☐ Alternative
8.What words spring to mind when you think of folk videos?
9. What would you say you were most interested in?
History Sport Literature Music Fashion Politics Film
10. Circle the bands/artists that you have heard of:
Laura Marling Bob Dylan Bruce Springsteen Mumford & Sons Cat Stevens Neutral Milk Hotel She & Him Camera Obscura Frank Turner BonIver
11. Approximately how many gigs do you go to a year?
☐ 0-3 ☐ 4-7 ☐ 8 +
Thursday, 27 October 2011
Wednesday, 26 October 2011
Wednesday, 20 July 2011
BON IVER POSTERS MOODBOARD
I researched different posters of Bon Iver as a starting point to see how the folk rock band would be marketed to the masses on billboards to sell their CDs or promote their upcoming tours. I found it interesting that as opposed to more mainstream genre artists such as pop or RnB artists, an actual photo of any of the band members was not shown; instead abstract art was used to represent the band consistently throughout the posters. They all tended to use bright colours, popping pink and blue and red.
The first poster is reminiscent of a more graphic novel type of art and the rest are either cartoon-like (e.g. the last poster), and full of intricate detail or kept simplistic but conceptual e.g. the second poster with a window drawn in place of an eye on the silhouetted woman's face. This reflected the convention of the folk artists to be introspective, looking in themselves for honesty and meaning in life and not so focused on how their physical bodies look. The art represents their inner selves, and shows that they are more focused on the music than materialistic things or glamour as would be seen in a hip hop artists' poster that would feature bling and designer clothes.
A running theme throughout the posters was also that nature and animals were frequently used: autumn leaves bleeding into a can of Bon Iver, a large elephant, a giant bear, a bird etc. This shows the folk artists simplicity in going back to basics, without the need of excessive man-made things, what nature has made is enough to help them create music and inspire them, shown in the unusual way the animals are represented e.g. in unusual colours a blue and pink chicken, or the elephant being stuck in a tree of hands with a rabbit's head.
The only time anything similar to a human is seen is on the final poster where a cartoon version of a man in beard, beanie, scarf, and simple converse jeans and shirt with his guitar depicts the artist similar to how they dress in real life and how folk artists appearances are shown in both my Digipak research and music video analysis: the simple clothes reflect humbleness on the part of the artist, showing they are not interested in materialistic things, deep thinkers whose focus will be the music not the money that they can make from their music.
Monday, 11 July 2011
SOUL MUSIC RESEARCH
Soul music hanan
View more PowerPoint from hma1
In the initial stages of passing from AS into A2 level work, I still hadn't settled on what genre of music I wanted to do and so I decided to research, its history, its basic conventions and some key songs. I wanted to explore the genre further than the surface knowledge I had of it, simply to learn more about it but also as it was so different to the genres that I would probably end up doing i.e. folk rock, pop rock, punk rock etc. I also originally intended to see if any conventions of the older style soul music videos could be adapted for use in a modern type video, and if that was viable or something I wanted to try out.
Thursday, 23 June 2011
Analysis of My Chemical Romance
Mise-en-scene
This is a joint powerpoint done by both Nicole and I. In researching different genres of music I was interested in folk music but had not settled on it, so explored the mise en scene used by the band My Chemical Romance as they are from a similar genre of alternative rock. Being one of the first few times I had analysed music videos, it was interesting analysing what make up and costumes had been used and the reasons behind doing so, what impression it created.
Mise en Scene
View more presentations from NcampbellB
This is a joint powerpoint done by both Nicole and I. In researching different genres of music I was interested in folk music but had not settled on it, so explored the mise en scene used by the band My Chemical Romance as they are from a similar genre of alternative rock. Being one of the first few times I had analysed music videos, it was interesting analysing what make up and costumes had been used and the reasons behind doing so, what impression it created.
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