Sunday, 12 February 2012

NOTE ON POSTER ANALYSIS

As I took the lead on doing the target audience research for the group by questionnaires, gathering people for the sample and putting together the results I was exempted from doing an in-depth poster analysis of folk rock bands.

Thursday, 8 December 2011

Target Audience Research: Questionnaire Feedback

Listen to the Open Question Audience Answers Here

(NOTE: the audio clip for the open question answers has been transcribed in the last slides of the below powerpoint if anyone is unable to access the clip)

Thursday, 24 November 2011

New & Final Target Audience Questionnaire

After the first draft of the target audience questionnaire, we realised that although some of the questions would give us interesting information about our target audience's lifestyle habits, they were not relevant to our project in informing us how we should form our digipak, music video or target audience. For this reason I revised the questionnaire so that it would better meet our project research needs.

Thursday, 10 November 2011

Target Audience Research Questionnaire (Original)

Target Audience Research

1.Gender?
Male Female

2.How old are you?
☐ 12-15 ☐ 16-19 ☐ 20-24 ☐ 25+

3. What nationality are you?


4. Do you like/dislike folk rock music? Why?


5.What would you prefer to be the key element in a folk/folk-rock video?
☐ Performance ☐ Narrative ☐ Concept


6.Can you name a folk music video that has stood out for a particular reason? And/or why?



7.Would you prefer a video to be more mainstream or alternative?
☐ Mainstream ☐ Alternative

8.What words spring to mind when you think of folk videos?



9. What would you say you were most interested in?

History Sport Literature Music Fashion Politics Film


10. Circle the bands/artists that you have heard of:

Laura Marling Bob Dylan Bruce Springsteen Mumford & Sons Cat Stevens Neutral Milk Hotel She & Him Camera Obscura Frank Turner BonIver


11. Approximately how many gigs do you go to a year?
☐ 0-3 ☐ 4-7 ☐ 8 +